Shopping online became the most popular way of shopping that offers the best convenience in everyone especially those that don’t have enough time on walking their way to any store. When choosing, a pasito a pasito online process must be known by the customer.
- Recognition of the online marketer –make sure that they have a proper identification, location, contact number/s and the process of their transaction.
- Information and business reputation –searching about their information can be based on the reviews or comments of their customers if the business reputation is really a reliable source of products. Know the information about the return policies if have damage and how this online marketer deal with it.
- Choosing alternatives –marketer should be able to tell you that they have an alternative to the product that you want not insisting one product offer, this will help you to evaluate what is best among the best one.
- Buying decision –this decision is based on what information you give to them. If you already decided to buy the product, you must consider its billing process and what guarantee you can have. These include the delivery cost and what type of payment does this marketer accepted.
- Be careful upon sending your information –make sure that all the information you will give is correct like your complete name, address, and telephone or cell phone number, the products code/s and same with them, make sure that you got their proper information. This is for your paying process.
For an online marketer, you must need to know customer buying behavior.
Customer buying behavior is the process they use to select, secure, use and dispose of products and services or ideas to satisfy their needs. And here are some reasons of customer buying behavior;
- Recognition of the need –people tend to buy if they need the product and they don’t usually do impulsive buying.
- Online business awareness –most of the buyers look for the known online seller in their country. The reason for it is because they can be sure of the transaction, but don’t lose your hope to still sell through online. Once you have a quality product and you already found a customer and been satisfied, for sure your marketing strategy would be coming from them, it is called word-of-mouth marketing or mouth marketing.
- Concrete information –if you feed them the information they want, for sure they will have a transaction with you, be honest to build a solid relationship with them.
- Avoid having a negative feedback –customer intends to buy if you have a good feedback and if avoid having customer dissatisfaction, although there are times that you can’t really avoid this because the customer has a different preference.
The online shop must also know that you can get the customer to their lifestyle, personality, environment (trend), beliefs and occupation. Also, use an advertising or marketing that you know can attract them, mostly sale or discount of the product. Another knows who you are competing with.